- Key Points
- Amazon is testing new shopping and health assistants as it dives further into generative AI.
- One feature, called Interests AI, prompts users to enter conversational search queries, and another tool is a chatbot focused on health and wellness.
- Amazon CEO Andy Jassy has pushed employees across the company to build AI applications.
Amazon CEO Andy Jassy speaks during an Amazon Devices launch event in New York City, U.S., February 26, 2025.
Brendan Mcdermid | Reuters
Amazon, In an attempt to infect generic artificial intelligence beyond a wide health of its e-commerce universe, recently began testing a health-focused chatbot with a shopping assistant and the most users.
AI has become a major investment area for Amazon, including its retail, cloud computing, equipment and health care business. Within the retail business, Amazon has already launched a shopping chatbot, which is the AI auxiliary and AI shopping guide for vendors.
New services Amazon’s test appeared on its app or website in recent weeks.
An Amazon spokesperson confirmed that facilities were being tested in beta with some customers.
The shopping tool, called Ruchi AI, inspires users to describe an interest “using their words”, and then it generates a curated selection of products. This feature allows consumers to browse for products that use more consequent language and differ from the main discovery bar on Amazon’s website.
Within its main app, Amazon has a landing page for convenience.
Page says, “Describe your interest, such as ‘coffee brewing gadgets’ or ‘latest pickles’, and we will find relevant products for you.” Other suggested discoveries “children’s books are books about dealing with perseverance and failure,” and “brain teasers that are not very difficult, are made of wood or metal.”
A spokesperson for Amazon said that interests use large language models to translate everyday words or phrases into questions and characteristics that can turn into traditional search engine product recommendations. It is not clear on which model interests depend.
Amazon said in a blog post after the publication of this article that it expects to provide facilities to all American users in the coming months.
Amazon CEO Andy Jassy said last month that employees have created about 1,000 generative AI applications across the company in the process of manufacturing. Its cloud unit provides a chatbot for businesses, called Q. In commerce, the company has rolled out services for consumers as well as its millions of third-party vendors.
Amazon is also searching for methods that AI can address medical requirements. The company is testing a chatbot on its website and mobile app called “Health AI”, which can answer questions about health and welfare, “provide general care options for health care needs, and suggest products.
While Ruffas, Amazon’s shopping can suggest products such as chatbots, ice packs and ibuprofen. Health AI moves forward, giving users medical guidance and care tips, such as how to deal with cold symptoms or flu. The site says that service cannot provide personal medical advice.
Some reactions have a “clinically verified” badge, which shows information that is “reviewed by US-based licensed physicians,” Amazon.
Health AI also describes users for Amazon’s online pharmacy, as well as medical services offered by a medical, primary care provider it was acquired for approximately $3.9 billion in 2022.
The Amazon spokesperson said the Health Assistant uses Bedrock, a service launched by Amazon’s Cloud Unit that reaches the company and the third party to the AI model.
The spokesperson said in a statement, “We are collecting feedback from customers, and planning to introduce new features to increase the experience in the future.”
More consumers are embracing generic AI as a shopping tool, and with features such as Health AI and Interest AI, Amazon wants shopkeepers to use his services on rivals such as OpenAI’s chat.
As the company is ready to revive Alexa, Digital Assistant launched more than a decade ago; with adequate use, it may be able to learn a lot about how people use AI assistants. Amazon announced a new version of Alexa and of embedded technology with generic AI later last month. The company says that Alexa+, which is yet to roll out, is capable of handling more complex tasks and can act as an “agent” by taking action without their direct involvement for users.
Andrew Bell, an Amazon e-commerce manager for the National Fire Protection Association, who publishes research on Amazon’s patent filing and AI development, came in new shopping and health facilities and recently posted about him on LinkedIn.
Bell said in an interview that Alexa+ can potentially attract a model developed for Amazon applications such as health to answer questions.
“If there is any health question, Alexa+ maybe he is going to call the health AI,” Bell said. “If there is a question related to the product, Alexa can call Roofas.”