- Key Points
- Apple on Friday raised the amount of money people can get for their next iPhone in China by trading in their old device.
- The move signals Apple’s desire to spur more sales in China, where it has faced falling market share and declining sales amid tougher competition from Xiaomi and Huawei.
- Apple’s China headache goes beyond sales of its products to questions over its supply chain and products.
People stand in front of an Apple store in Beijing, China, on April 9, 2025.
Apple
On Friday, the quantity of money humans can get from their subsequent iPhone in China by trading in their vintage device, rolling out similar incentives to spur demand in a critical marketplace.
The iPhone 15 Pro Max now has an exchange-in fee of as much as 5 Chinese yuan ($791), an increase from five 625 yuan previously. For reference, the latest iPhone 15 Pro Max starts at 7,999 yuan in China. The iPhone 15 Pro version can now be traded in for up to four 750 yuan, up from 4,725 earlier.
There will also change in the fee that will increase across other fashions too.
Apple has looked to offer discounts over the last year, especially around holiday periods in China. While the present-day hikes are not massive, they signal Apple’s ongoing preference to impress income inside the world’s 2d biggest economy, where it has faced falling market share and declining sales amid harder competition from neighborhood competitors.
In the first quarter of the year, Apple’s China shipments fell 12% year-on-year, while the company’s percentage of the cellphone market within the U.S.A declined from 15% to thirteen% %, consistent with information from Canalys. Apple additionally reported this month that sales in its Greater China region, which includes Hong Kong and Taiwan, fell slightly on an annual basis.
But Apple’s China headache goes past sales to questions over its deliver chain and merchandise. While U.S. President Donald Trump has paused most tariffs on China for now, there is nevertheless an ongoing discussion about whether or not chips and other electronics may also acquire a unique responsibility.
Apple, which makes around 90% of its iPhones in China via its production partner Foxconn
, has been looking to pass greater manufacturing to India, though Trump has also voiced displeasure with that. The White House leader stated this month that he advised Apple CEO Tim Cook he doesn’t need the organization to build merchandise in India and could rather have them make devices inside the U.S.
Apple’s biggest challengers variety Xiaomi and Huawei, with the latter seeing a beautiful revival in its home market during the last 17 months thanks to breakthroughs in chips and aggressive launches of recent devices.
Xiaomi, which turned into the most important player with the aid of marketplace proportion in China in the first quarter, has meanwhile been ramping up its presence in the high-end tool space to at once compete with Apple. On Thursday, the enterprise launched the Xiaomi 15S Pro telephone that includes an in-house developed chip — something only a few businesses within the world have managed to do effectively.
Xiaomi has also devoted nearly $7 billion to developing greater chips over the next 10 years, signaling its ambition to compete with Apple and Huawei.